Google is planning a big change for Google Search. Soon the search engine will not only refer to relevant sites, but also answer your questions itself. According to the Wall Street Journal a semantic function will be added to the algorithm that determines which sites are relevant to the user.
If someone is searching for the 10 largest lakes in California, Google itself will give a list with the names of the lakes. Now Google only refers to websites who probably answer the question.
According to the American newspaper this is the biggest change in the way of searching that Google has ever implemented in the history of Google. The new functionality offers Google more possibilities for advertising, as because more users will remain on the Google website if their question is answered there.
Source: Informatie Professional